Nigeria – The Game Industry till date

Hi Everyone,
Its been a while since we had a post on this blog, and the stats of the blog as well as our Facebook page looks like people really love our posts, so as they say in Pidgin English in Nigeria,”Na wetin dem want we go give dem loud and clear,” which literally means,” what the people want is what we will give.”
Anyway not to bore you with our Pidgin English, let’s get down to the gist. We have noticed that since the time the IGDA found its way into Nigeria, there has been some growth in terms of games produced locally. We intend to highlight these companies, their games and what sort of game mechanics they employ in their game play that helps drive sales, player retention in core loops and platforms which these games were launched.
Just to mention this here, we are not laying criticisms on the local indies, but we congratulate them on their effort with little or no funds which they got to pursue this creative activity, accompanied with the power supply problem in our nation.
So down to the list here:

Maliyo Games: Started in early 2012, Maliyo has delivered till date browser-based games with a twist in-game assets to suit the local Nigerian market. Maliyo Games boasts of games like Kidnapped, which was their first title released as they made a debut to the game scene, since then it has developed other great titles like Okada Ride, Mosquito Smasher, My Village etc.
Maliyo has adopted the ad revenue model as way to make its business profitable in our current economy. We would say to the team at Maliyo Games, “Great Job and continue to create these lovely titles for your consumers.”

Kuluya.com: Another player in the Browser based game category, we actually did a post on this company as well as Maliyo on our Facebook page this year. But an interesting twist to Kuluya.com is that they actually received funding of over $250,000 to kickstart this initiative. As part of their launch, they gave away Blackberry handsets to players who completed playing their first title, “Monkey Run,” since then the company has created other titles like Bush Meat, Penarity etc.
Kuluya.com also use the ad – revenue model to generate income for its business.

Sonbim Games: Sonbim Games developed Titi Tilapia which is the 1st PC platform game in the casual games category. Titi Tilapia was initially conceived way back 2009 but has been re-defined in terms of content and game play. Titi Tilapia will be relaunched at the Global Game Jam Lagos 2013 at the University of Lagos on the 23rd of January. We got a buzz of this title from the Nairaland forum and a couple of reviews from well-known global news channels. The title strictly adheres to the download basis for PC and other channels in terms of mobile, web etc. will be considered as the team at Sonbim Games has promised.

Pledge 51: One of the companies to spring out from the Co – Creation Hub, Pledge 51 developed Danfo in 2012 and quickly re-modelled the title for its adoption on the Nokia Store front. Danfo became Danfo Reloaded and a promotion was actually done to promote this title in collaboration with Nokia in Nigeria were a certain number of people were rewarded with cash prices every week for being the player with highest score. This promo ran from August 6th to September 30th 2012.
The Danfo title however, does not implement items like virtual currency or a consideration to implement some sort of strategy to retain Players after a trial or two. However this fact, this is another great title for your mobile device.

Okay, so these are the titles so far released on the shores of our country, but we feel a desire to highlight titles developed by Nigerians as well living in other countries too, the adage comes to mind,”Nigerians in Diaspora.”

These are some of those titles we have seen so far.

nKanika: Based in Racine, United States of America, nKaninka has developed the WHOT game which is the mobile version of the popular card whot game and released the app for the Android Market in 2011. We have also done a little review of this game on our Facebook page too. You can check it out there.

Z – Cross: Released on September 23 2012, for the Android market. This game app has received several reviews on its gameplay which is described as a ” classic action space shooter which utilizes motion control and touch screen to create immersion and comfort. It involves travelling through the galaxy to purge it of impurities and restore balance. The game contains a mission mode and a survival mode where scores can be uploaded to a score board to enable competition among players around the world. This game is a fine blend of beauty , action and fun” (ModDB). As we write this article, the game is actually nominated for the “Indie Of The Year Title (IOTY) on ModDB. It’s great to see Nigerians in the thick of the game industry abroad too.

Outside of these games, there has also been some game experiential activity in our nation in form of tournaments and roadshow, below is a highlight of such movement in the country.

Shaolin Gaming Club and Naija Game Evo: Shaolin club are a group of youths who actually formed this movement from another
individually owned game arcade store. This movement started from Gaming Network Nigeria after its Founder decided to call it quit and leave this business for a more lucrative offer somewhere unknown. Due to this sudden exit of the Founder, the followers of the Gaming Network Nigeria (GNN) refused to let this movement die which led them to form Shaolin Gaming Club and Naija Game Evo was born out of that movement too. It is notable to say that the Naija Game Evo movement atracts quite a number of crowd to its event with the next tourney billed for December 15th 2012 at the Place in Ikeja G.R.A Lagos, Nigeria

Groud Zero Gaming: Located in the Northern part of the country, Abuja precisely, Ground Zero Gaming has similarities to the Naija Game Evo Movement in terms of youths being the active force behind the scenes. They create tournaments and qualifying series for different titles like the FIFA series, Mortal Kombat, Street Fighter and a host of others.

This is a clear picture of the recent developments we have seen so far. It is our desire to see these development live through the times. From us at IGDA Nigeria, we say a big “THANK YOU” to you all. Bye now, till next time.

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